Following on from our previous article called how to find keywords which explains what keywords are, it’s now time to discuss keyword insertion on your website.
First of all each page should have a unique keyword phrase that is specific to the content on that individual page. If two pages on your website are optimised for the same keywords then they will in effect be competing against each other.
Now you have a unique keyword phrase for each page, this phrase needs to be integrated into the following areas on each page:
More details on these can be found here as to where you can find these items in your website.
Keyword stuffing! This is when your page has an unnatural number of mentions of your keyword – Google will recognise this and could penalise you. The optimum keyword density should ideally be between 1 – 3% of the content within your page.
Try to integrate the keywords naturally into your content, else once the user reaches your page via a search engine, they will immediately leave and defeat the point of attracting visitors.
Also, try to incorporate similar or associated words into your content as people do Google variations on a topic, and you will have an increased likelihood to rank for the lesser used phrases.
So now you know all about keyword insertion – if you want to refresh your knowledge on how to find keywords then check out our article to help you out.
Looking to further your knowledge of SEO and how to implement it on your website? Take a look at our SEO Checklist to make sure you have all bases covered.
So now you know all about keyword insertion – if you want to refresh your knowledge on how to find keywords then check out our article to help you out.
Looking to further your knowledge of SEO and how to implement it on your website? Take a look at our SEO Checklist to make sure you have all bases covered.
Some searches are more competitive than others, so will require further work to get on the first page of Google. If you still need help from a web agency Bath, Bristol or Devon then why not try contacting Sheer Design for help here.
